NIÙ AW 21_22 collection was developed in Kenya, the country where our most beautiful projects took shape. Kenya surrounds us with the emotion of the great Nature and with its changing soul in which local traditions blend with its colonial past and with the countless stories that came from the sea.
The landscape has vastness, colours and sounds that we don’t know as well as a sense of freedom and belonging to a primal and wild world.
Mombasa tells the story of a different kind of Africa, dynamic and cosmopolitan. Its Swahili soul lies in the spices and fruits market, in the stalls that fill the alleys, in the striped Kikoi worn by men and in the colourful Kanga fabrics. Mombasa is represented in the colours of our tartan, in the jacquard textures with braid motif and in the striped jersey of the collection. Then there is our endless fascination for the Masai culture, in which every colour has a symbolic meaning.
This magical way of describing the world through colours is a wonderful source of inspiration for us that shines through in each of the three souls of the collection. We love to think that in the first mood, inspired by the natural world, green is the fertile land, orange is the friendship and hospitality of the Masai people. In the second mood, born from the sensations experienced in Mombasa, blue is the colour of the sky and rain, which in Africa means life, and white is milk, a source of sustenance and energy. Red, the sacred colour in Masai culture, represents courage and strength, mixed with the pink of the hibiscus and with the colours of straw and African sunrise.
The jewellery and the obi belts are an interpretation in a characteristic NIÙ style of the jewels made of wire and coloured beads that adorn the Masai.
More masculine cuts inspired by the Saharan style and colourful school uniforms are blended with skirts and dresses with soft and fluid shapes.
Beaded embroideries made by local artisans add to the garments a small piece of their world history, such as the crochet bags with wool threads and recycled plastics and the precious gold and silver metal chains of the collection, born of small manufacturers that collaborate with the NIÙ team.
“We treat well the land we live on: it was not given to us by our fathers, but it was lent to us by our children.”